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Privacy Policy

Last updated: 27 June 2026

Fresh Stem (“we”, “us”, “our”) operates the website freshstem.in. We are a wholesale fresh-flower supplier based in Bengaluru, Karnataka, India. This policy explains what information we collect when you visit the site, how we use it, and the choices you have. It is written to align with India’s Digital Personal Data Protection Act, 2023 (the “DPDP Act”).

The short version

  • We do not sell your personal data.
  • There is no login, no checkout, and no contact form on this site — you order by messaging us on WhatsApp or calling.
  • We use Google Analytics and the Meta (Facebook) Pixel & Conversions API to understand how the site is used and to measure our advertising.
  • You can opt out of this tracking — see “Your choices & rights” below.

1. Who we are

Fresh Stem — Wholesale Fresh Flowers, Bengaluru, Karnataka, India.
WhatsApp: +91 96112 70543 · Phone: +91 99000 80161
Email: freshstemofficial@gmail.com

For any privacy request or grievance, contact us at the email above.

2. Information we collect

We do not ask you to create an account, and we do not take payments or run contact forms on this website. We collect:

(a) Information collected automatically when you browse:

  • Device and browser information (type, operating system, screen size, language).
  • Your IP address and an approximate, city-level location derived from it.
  • Pages you view, and links/buttons you click — including which flowers you view and searches you run — with the date and time of your visit.
  • The website or ad that referred you, and advertising click identifiers (e.g. Meta’s fbclid).

(b) Information you choose to share off-site:

  • When you click a WhatsApp or Call button you contact us directly. Anything you then share in that chat or call (such as your name, phone number and order) is used to serve your order. WhatsApp conversations are also governed by WhatsApp’s own privacy policy.

We do not knowingly collect sensitive personal data through this website.

3. Cookies & similar technologies

We and our analytics/advertising providers use cookies and similar identifiers, including:

  • Google Analytics (e.g. _ga) — to measure site usage.
  • Meta Pixel (_fbp, and _fbc when you arrive from a Meta ad) — to measure and improve our advertising.

You can control or delete cookies in your browser settings (see “Your choices & rights”).

4. How we use your information

  • To operate, secure and improve the website.
  • To understand which flowers and content people are interested in — including demand for items we don’t yet stock.
  • To measure the performance of our advertising and show relevant ads on Meta (Facebook/Instagram) and Google.
  • To respond to enquiries and fulfil orders you place via WhatsApp or phone.

5. Analytics & advertising tools we use

Google Analytics 4 (via Google Tag Manager) gives us aggregated insights about site usage. See the Google Privacy Policy. You can opt out with the Google Analytics Opt-out Browser Add-on.

Meta Pixel & Conversions API. We use Meta’s Pixel (in your browser) and the Conversions API (from our server) to measure actions on the site — such as page views, viewing a flower, searching, and clicking WhatsApp/Call — and to improve our ads. The Conversions API may send Meta technical data such as your IP address, browser user-agent and Meta click/browser identifiers, and — only if you provide them — contact details that are irreversibly hashed (turned into a scrambled code) before sending. A shared event ID lets Meta de-duplicate the browser and server reports. See Meta’s Privacy Policy and manage your ad preferences.

WhatsApp & calls. When you contact us via WhatsApp or phone, that communication happens on those platforms/networks and is subject to their terms and policies (see the WhatsApp Privacy Policy).

6. Sharing your information

We do not sell your personal data. We share information only with the service providers above (Google and Meta), acting as our processors to provide analytics and advertising, and where required by law.

7. Where your data is processed

Google and Meta are global companies and may process data on servers outside India. By using the site you understand your information may be processed in other countries under appropriate safeguards.

8. How long we keep it

Analytics and advertising data are retained according to the providers’ settings (for example, our Google Analytics event data is retained for up to 14 months). Order details you share over WhatsApp/phone are kept only as long as needed to serve you and to meet legal and accounting requirements.

9. Your choices & rights

Under the DPDP Act you have the right to access, correct, update or request deletion of your personal data, and to raise a grievance. To exercise any of these, email us at freshstemofficial@gmail.com and we’ll respond within a reasonable time. You can also:

10. Children

This website is intended for businesses and adults. It is not directed at children, and we do not knowingly collect their data.

11. Changes to this policy

We may update this policy from time to time. We’ll change the “Last updated” date at the top when we do, so please check back periodically.

12. Contact

Questions or requests about this policy or your data:
Fresh Stem — freshstemofficial@gmail.com
+91 99000 80161 · Bengaluru, Karnataka, India